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Say it ain't so, Leo Burnett.
June 7, 2016
By: TOM BRANNA
Editor
Marketers are reacting to a long-awaited report published Tuesday that alleges US media agencies use non-transparent practices, such as taking secret rebates from media owners and not disclosing them to clients. No, do ya really think so? The Association of National Advertisers (ANA) report suggests such non-transparent practices are “pervasive” in the media buying industry. As one might suspect, ad agencies are furious. Interpublic Group described the report as “inflamma...
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